My Approach

Welcome to PFM Coaching! I am a running coach who is passionate about helping athletes achieve their goals while prioritizing their well-being. I take a holistic approach to coaching, recognizing that my athletes have busy lives and other commitments outside of running.

I believe that the key to success is balance. That's why I work with my athletes to create personalized training plans that fit around their schedules and lifestyle. I also emphasize the importance of recovery and mental health.

Here are some of the ways that I can help you achieve balance and well-being as a runner:

  • Create a personalized training plan. I will work with you to assess your current fitness level, goals, and schedule. Then, I will create a training plan that is tailored to your individual needs. This plan will be realistic, achievable, and enjoyable and will evolve as you progress.

  • Help you balance your running and non-running commitments. I understand that running is not the only thing in your life. That's why I will work with you to find a balance between your training and your other commitments. I may suggest training adjustments, alternative workouts, or ways to fit in your training during your busy day.

  • Teach you how to train safely and avoid injuries. We can discuss proper running form and technique, as well as how to listen to your body and avoid overtraining. I will also provide you with resources and guidance on injury prevention so that you learn to recognise problems before they escalate.

  • Promote recovery. Recovery is just as important as training. I will teach you the importance of sleep, nutrition, and listening to your body so that your training can be tailored to maximise adaption and recovery.

  • Offer support and accountability. I will be there for you to support you and encourage you to keep going. I will also help you to stay on track with your training plan.  At PFM Coaching we are a team and I will support you on every step of your running journey.

  • Focus on your overall well-being. I believe that running can be a powerful tool for improving your overall well-being. That's why I will work with you to set goals that go beyond your running performance.  I may also help you to develop strategies for managing stress, coping with setbacks, and maintaining a healthy lifestyle.  

If you are looking for a running coach who will prioritize your well-being and help you achieve your goals, I encourage you to contact me today. I would be happy to schedule a free consultation to discuss your needs and how I can help you.

Coach Steve

My passion for running has led me to continually push to see what I can achieve, I tend to be drawn to events that I think are beyond me rather than trying to get better at a given distance. This has seen me progress from a non runner in 2015 to the point where I have completed multiple 100 mile races, a 200 mile ultra, a 6 stage 235 mile ultra marathon and set a Fastest Known Time for the Limestone Way. I have also qualified as a LiRF (run leader), CiRF (running coach) and UESCA certified Ultra running Coach and hold a BSc (Hons) in Sport, Fitness and Coaching allowing me to provide coaching informed by science and shaped by experience!

My Qualifications

UESCA Ultra Marathon Coach
UKA Licensed Athletics Running Coach
LiRF (Run Leader) Welsh Athletics Running Coach
England Athletics Race Director
BSc Honours in Sport, Fitness & Coaching
Certificate of Higher Education in Sport, Fitness & Management (Open University)
Diploma of Higher Education in Sport & Fitness (Open University)
Safeguarding Children - Valid 3 years from 09/11/2022
DBS issued 01/11/2022
Disability Inclusion Training

Notable Races

Wildhorse South Wales 200 Finisher (9th Place)
1066 Ultra Finisher (109 miles)
Dragon 100 Finisher
Ultra X Azores 110k 2023 Finisher
Leeds Liverpool Canal Race Finisher (130 miles)
Deadwater Ultra 235 Mile Multistage Ultra 3rd Place Finisher
OTT Beacons Ultra 9th Place
Infinity Running Last Runner standing 1st Place
Limestone Way FKT holder
City to Summit Duathlon Finisher
2018 Welsh Trail Half Marathon Championships - 1st Place Male Masters 40+
Finished over 30 ultra marathons, with numerous races at shorter distances from 5K on road and trail.