Personalised Coaching for Busy Runners

Don't let life slow you down. Achieve your running goals with personalised online coaching designed to fit your busy schedule. We'll work together to create a training plan that considers your work, family and lifestyle, ensuring you reach the finish line feeling strong and accomplished.

Book a Consultation today

Run with purpose!

We all have busy lives and fitting the training in can be a challenge at the best of times. Let me plan an effective training schedule for you which works around your other commitments allowing you to focus on the training, not stress on how to fit it all in.

An evidence based plan!

There is a wealth of information on how to train online but finding reliable guidance on the internet and blending it into a plan can leave you running around in circles, getting nowhere fast.

As a UKA certifed Coach in Running Fitness (CiRF) and UESCA certified Ultra Running Coach with a BSc Honours in Sport, Fitness & Coaching I apply a science informed approach, shaped by the experience of myself and my athletes to give your training purpose and direction setting you on track to achieve your running goals.

Put your valuable time and effort to effective use and join PFM Coaching and start running towards your goals, not round in endless circles.

Working with Steven definitely got me there and I am totally indebted to him for believing in me and supporting me all the way
Heather Morgan
Marathon Runner
Heather's Great North Run

Easy to follow instructions and such a in depth insight into training, attention to detail was brilliant. Definitely made a difference to my ultra training and gave me everything I needed to improve my fitness and conquer my running goals"
Leanne parsons
Ultra Runner

He is so dedicated to his athletes and wants to see them thrive and reach their goal. Steve has most certainly done that for me.
Angharad
Conquered the Dragon 100 Ultra

The experience of being coached by Steve is beyond my expectations—no app or plan compares. Even with a busy life, I improved at every distance I aimed for: 5K, 10K, half, and full marathon. His plans are detailed, affordable, and adapted perfectly to me and my husband. I’m so proud to be one of his students from the Philippines—10/10 service!
Maan G
PB's from 5K to Marathon

Having used different training programs, apps, and experts before, Steve’s coaching was a real game changer. I’ve gone from aiming for 5K to completing my first full marathon, with PBs along the way. There’s no comparison between those tools and Steve’s genuinely human, adaptable approach. His passion, empathy, and commitment to his athletes have made all the difference—the results have been fantastic.
Yianny T
Busy Schedule First Time Marathoner

A selection of media featuring PFM coaching

GQ Magazine Run Faster Article

28-09-2024

I recently contributed to an article for the GQ newsletter "manual" on how to run faster. Have a read for some insights on workouts and drills to help you run faster.

Running Lifestyle Media - Tips to Increase Endurance

23-07-2024

PFM Coaching featured in an article of tips to improve endurance in running.

Running goals for beginners

25-06-2024

Coach Steve features in an article by Running Lifestyle on 8 tips on setting goals for beginner runners.

Catherine Lorimer's Guide to Life Podcast - Guest Ultra Coach

24-02-2024

An interview with Catherine as a guest on her podcast to talk about ultra running and running's impact on mental health.

Ultra Runner Magazine Article on Race Kit

27-06-2023

Steve from PFM Coaching featured in an article form Ultra Runner Magazine on kit choice for races.

Jackie

Leicester Half Marathon 2025 (Course Best)

Jackie's approach is a brilliant example of how a science-backed mindset can lead to peak performance. Her focus on process over pressure paid off with a successful race and a Course Personal Best (PB). Pre-Race, Jackie commented: "I’m feeling ready, actually quite relaxed as I’m not going to put any pressure on myself. I’m going out to enjoy the run. I’m still going to put my all into it. This year it was all about finishing in under 2 hours, which I achieved at the last half marathon I did." Post-Race, Jackie shared: "I set out to enjoy the run with no pressure. The photo shows how seriously I took the run 😂 absolutely loved it and still came away with a course PB xx"

Natalie

Niagara Marathon 2025

Personalised Coaching for Busy Runners

Testimonials

Brand partnerships

PFM Coaching in the media